![]() Its first recorded encounter with whiskey came in 1853, when Commodore Matthew Perry, during his inaugural visit to Japan, gave his hosts 70 gallons of Scotch and American whiskey. ![]() Japan’s laissez-faire regulatory approach is rooted, at least in part, in its complicated history with the West. While the industry and consumers wait to see what happens next, a new debate is underway: What is Japanese whisky, anyway? Tsuchiya said he had received support from most of the distilling industry, as well as the Japan Spirits and Liqueurs Makers Association, an industry-funded, government-chartered agency that helps set nationwide regulations.īut because of the coronavirus pandemic, the competition and Mr. The rules would be voluntary, but he planned to use the 2020 Tokyo Whisky and Spirits Competition, which he runs, as a carrot: Only products that met his criteria could enter as “Japanese whisky.” Tsuchiya, who runs an advocacy organization called the Japan Whisky Research Centre, proposed a set of rules for Japanese whisky, including a requirement that it be distilled in Japan. “It puts Japanese whisky’s reputation at risk,” said Makiyo Masa, the founder of Dekanta, an online retailer. While many of the premier brands, like Yamazaki and its 18 Year Old, point out that they are made exclusively in Japan, others refuse to say. It’s also a potential public-relations disaster: The internet is already rife with articles claiming to pull back the curtain on the myth of Japanese whisky. ![]() It’s a regulatory Wild West that both established distilleries and start-ups are taking advantage of to feed growing global demand.
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